SOS 2025 by HSMA: The Best Hotel and Resort Deals in the Philippines

  

The Hotel Sales and Marketing Association (HSMA) is bringing back the much-awaited September Online Sale (SOS) 2025, the country’s biggest online travel fair happening from September 1 to 30, 2025. With nearly 100 participating hotels and resorts nationwide, SOS 2025 offers up to 80% off on accommodations, dining, and leisure packages—giving Filipino travelers the perfect chance to plan their next getaway at unbeatable prices. What makes it even better is that these deals are valid until 2026 and even 2027, making it easier to lock in dream vacations well ahead of time.

Now in its 6th year, SOS has become the go-to platform for affordable yet quality travel experiences in the Philippines. With the theme “Discover the Best Stays in the Philippines,” this year’s sale features curated packages designed for families, couples, barkadas, business travelers, and even fur parents. Tied closely with the Department of Tourism’s Love the Philippines campaign, SOS 2025 continues to champion local destinations while inspiring more Filipinos to explore the country’s natural beauty and unique hospitality.

Unlike traditional travel fairs that require guests to brave Metro Manila crowds and traffic (not to mention the additional challenge of finding parking), as well as quick, on-the-spot decision-making, sOS 2025 offers travelers the luxury of browsing and booking the best hotel and resort deals from the comfort of their homes. With a full month to explore options, travelers can take their time to find the perfect accommodation without the pressure of crowded venues, traffic concerns, or time constraints. 

"SOS provides a more relaxed, flexible, and accessible booking experience that truly puts travelers first," said Ma. Celeste Romualdo, HSMA SOS Project Head/Director for Membership. "Our platform, accessible via hsma.orgph/sos, eliminates the stress of traditional travel fairs while delivering even better value."

Unmatched variety 

As an initiative organized by HSMA, made up of the best sales and marketing leaders from the country's top hospitality establishments, SOS 2025 guarantees the best and lowest rates available for the entire month of September, compared to other booking platforms. Travelers can enjoy discounts of up to 75-80% percent on accommodations nationwide, along with special offers on hotel and resort restaurants, social banquets, corporate meeting functions, spa treatments, fitness packages, and wellness experiences 

Your Guide to SOS 2025 Travel Deals

• City escapes- Staycations in Makati, Manila, Pasig, Quezon City. Alabang, BGC Pasay, and Parañaque with packages as low as P2,800 per night. 
• North and South Luzon adventures - Scenic Tagaytay and Batangas resorts Baguio city breaks, and Rizal highland getaways with discounts up to 63% 
• Island destinations - Palawan, Boracay. Cebu, Bohol, Iloilo, and Davao resorts offering 3D2N packages, f family suites, Halal-friendly stays, spa credits, and island-hopping tours with validity until 2026-2027. 
• Special packages -Muslim-friendly dining, pet-friendly rooms, wellness escapes, and bundled family offers with extended validity windows of up to two years. 

During the booking period, browsers only need to visit the HSMA website by typing hsma.org.ph/sos to view the extensive lineup features properties strategically organized into regional clusters for easy browsing: Manila and Makati;Pasig and Quezon City: Alabang and Bonifacio Global City: Pasay City and Parañaque; South Luzon; North Luzon and Rizal; Palawan, Davao, and Bicol; Cebu, Bohol, and Iloilo and Boracay. 

  

"HSMA is excited to give travelers not just discounts, but carefully designed experiences across all regions of the Philippines. Through SOS, we're making world-class hospitality more accessible while boosting our domestic tourism industry," said Loleth So, HSMA President. 

"Love the Philippines finds its perfect partner in SOS. Together, we invite Filipinos to rediscover our destinations, support local tourism workers, and celebrate the richness of our country," added Assistant Secretary Sharlene Batin, Department of Tourism.

With its month-long run, voucher validity stretching to 2026 and even 2027, and nearly 100 participating hotels and resorts nationwide, SOS 2025 is more than just an online sale—it’s a proven platform that has already generated over ₱100 million in past editions. As the Philippines continues to shine with its world-class hospitality and breathtaking destinations, this year’s September Online Sale is the perfect chance to score unbeatable deals, whether you’re planning a romantic escape, a fun family vacation, a business trip, or a much-needed wellness retreat.

Mark your calendars for September 1, 2025, and prepare to explore the best the Philippines has to offer. Vouchers purchased during SOS 2025 are valid for one year or more. Visit www.hsma.org/sos to start planning your next adventure and secure incredible deals on the country's finest destinations. Follow HSMA on Facebook and Instagram (@hsmaphilippines) for updates.