Comfort Meets Confidence with Avon Dream Curve

When it comes to comfort, we should never settle for less—especially with something as personal as the bras we wear every day. At the launch of Avon’s new Dream Curve Bra, I saw firsthand how the brand is redefining what it means to feel both supported and empowered. With inclusivity at its core, the collection comes in up to 15 sizes and is designed with features every woman deserves: dream memory foam for all-day comfort, buttery-soft fabric that feels like a hug, and expert support that flatters every shape. It’s more than just intimate wear—it’s a reminder that when women feel truly comfortable, we reach higher, dream bigger, and carry confidence with ease.

Studies across the Philippines and the world confirm that comfort in intimate wear is no longer a luxury; it’s the baseline for modern confidence. As women juggle more roles and demand more from their daily lives, they recognize comfort as a powerful statement of self-worth, confidence, and agency. Avon, the no.1 intimate apparel brand in the Philippines, is at the forefront of making this possible for Filipinas.

In the Philippines, 7 in 10 consumers now choose comfort and softness over any other factor when buying intimates. Once purely functional, intimate wear has evolved into a confidence-boosting style statement—pieces are designed to feel good, look beautiful, and move effortlessly with every woman.

Setting the Standard in Functional Intimates

Comfort empowers women to feel more confident and fully show up in their day-to-day lives. When women are at ease, they can focus on what matters, feel like themselves, and live boldly. Comfort acts as emotional support, granting them the freedom to move, express themselves, and lead.

 

This commitment resonated with thousands of women, allowing Avon to sell more than 10 million bras in 2024 alone. Avon's understanding of women’s needs has established and maintained its position as the #1 brand in intimate wear for many years. Avon’s foresight in addressing women’s needs established and maintained its position as the #1 brand in intimate wear for many years.

Heart Evangelista in the Anita Underwire Memory Foam Dream Curve Bra

Heart Evangelista in the Amaya Non Wire Memory Foam Dream Curve Bra

We got to see firsthand the two variants of this apparel in Anita, where you get your support with underwire, but also being very comfortable with the new memory foam for cups. And Heart Evangelista's personal favorite, the Amaya which is a non wire but still very functional and most of all comfortable piece of intimate apparel. 

“Comfort is no longer just a nice-to-have—it’s the new essential,” shares Heart Evangelista, Avon’s ambassador for Intimate Apparel and Global Fashion Icon, “When I wear something that fits beautifully and feels incredibly soft, it gives me this unshakable confidence. It’s not just about how it looks, but it’s about how it lets me move and live freely, so I can reach higher and dream bigger. That’s what comfort means to me now”, she added.

 


Avon identified this cultural and consumer shift towards comfort early on, thanks to its keen understanding of women’s evolving preferences. Over the years, Avon introduced inclusive sizing, thoughtfully designed pieces, and a deep understanding of the Filipina body.

This year, Avon is poised to revolutionize intimate apparel yet again with innovation that puts softness, ease, and fit at the forefront, championing comfort as the new standard of strength. This exciting new product helps women feel their best, letting them wear the dream with confidence every single day. With Avon, the future of intimate wear is inclusive and comfortable—as it should be.

 

With the launch of the Dream Curve Bra, Avon sets a new standard for comfort—proving that every woman deserves support that feels effortless, inclusive, and empowering. Thoughtfully crafted with Dream Memory Foam and buttery-soft, breathable fabric, it’s the bra that lets you move with ease and chase bigger dreams without compromise. Ready to wear the dream? The new Avon Dream Curve Bras are now available through your local Avon Representatives and online on Shopee, Lazada, and TikTok Shop.