Inside TCL’s Latest Smart Home Showcase at Automatic Centre Sheridan
With a 70-year legacy of retail excellence and a trusted household name, Automatic Centre continues to be the premier destination for Filipinos seeking the latest in home innovation and consumer electronics.
TCL CEO Mr. Peter Chen says, “Joining forces with Automatic Centre is a milestone moment for TCL Philippines. We have immense respect for their 70-year standing as a pillar of the local appliance industry. Our goal is to infuse our latest technological breakthroughs in their Sheridan branch, and we couldn't be more excited to embark on this journey of innovation together.”
With this collaboration, Automatic Center is thrilled to introduce this transformation at its Sheridan branch, marking just the beginning of even more exciting developments ahead.
“This partnership marks a transformative chapter for Automatic Centre Sheridan, and we are thrilled to usher in this new era of innovation. This debut is merely the first step in a larger vision; it is the beginning of a series of exciting milestones designed to redefine the appliance shopping experience for our loyal customers,” Ms. Pearl Parlada, Automatic Center Marketing Head expressed.
The atmosphere at Automatic Centre Sheridan felt like a glimpse into the future as TCL Electronics Philippines made its official debut, drawing in a crowd of curious homeowners and young professionals eager to see how smart living can fit into their own spaces. What started as a much-anticipated partnership turned into a full-on experience, with guests welcomed into a high-tech setup that brought connected living to life, leading up to a special ceremony with the minds behind both brands that marked the beginning of this exciting collaboration.
TCL CEO Mr. Peter Chen says, “Joining forces with Automatic Centre is a milestone moment for TCL Philippines. We have immense respect for their 70-year standing as a pillar of the local appliance industry. Our goal is to infuse our latest technological breakthroughs in their Sheridan branch, and we couldn't be more excited to embark on this journey of innovation together.”
With this collaboration, Automatic Center is thrilled to introduce this transformation at its Sheridan branch, marking just the beginning of even more exciting developments ahead.
“This partnership marks a transformative chapter for Automatic Centre Sheridan, and we are thrilled to usher in this new era of innovation. This debut is merely the first step in a larger vision; it is the beginning of a series of exciting milestones designed to redefine the appliance shopping experience for our loyal customers,” Ms. Pearl Parlada, Automatic Center Marketing Head expressed.
A New Era of Smart Living for Mandaluyong Residents
The atmosphere at Automatic Centre Sheridan felt like a glimpse into the future as TCL Electronics Philippines made its official debut, drawing in a crowd of curious homeowners and young professionals eager to see how smart living can fit into their own spaces. What started as a much-anticipated partnership turned into a full-on experience, with guests welcomed into a high-tech setup that brought connected living to life, leading up to a special ceremony with the minds behind both brands that marked the beginning of this exciting collaboration.
The highlight of the day was a partnership ceremony attended by the visionaries behind both brands. Present to witness this new chapter were TCL Sales Director Ms. Cyd Montebo, Display & Trade Promotion Supervisor Mr. Rexel Abeleda, Brand Manager Mr. Joseph Cernitchez, Retail Manager Jay-R Calubaquib and Sales Manager Ms. Jean Ann Barra, together with the executive team from Automatic Center, led by Store Head Ms. Sheena Mangahas, Merchandising Head Ms. Sheena Cheng Del Mundo, Marketing Head Ms. Pearl Parlada and Branch Control Manager Ms. Cha Tayag.
To bring the partnership to life, guests were treated to a guided tour that showcased the full spectrum of TCL’s home solutions. Automatic Center’s Marketing Head Pearl Parlada led the walkthrough, offering an insider’s look at how the brand’s latest innovations are designed to elevate daily living. Every stop along the display highlighted a unique blend of style and efficiency, proving that TCL is truly at the forefront of the modern Filipino home.
To bring the partnership to life, guests were treated to a guided tour that showcased the full spectrum of TCL’s home solutions. Automatic Center’s Marketing Head Pearl Parlada led the walkthrough, offering an insider’s look at how the brand’s latest innovations are designed to elevate daily living. Every stop along the display highlighted a unique blend of style and efficiency, proving that TCL is truly at the forefront of the modern Filipino home.
The celebration just got bigger! To mark their official arrival at Automatic Centre, TCL is launching a massive, limited-time sale you won't want to miss.
From March 25 to April 5, head to your nearest Automatic Centre to score huge savings on TCL’s #1 TVs, energy-efficient Air Conditioners, and smart home appliances. It’s the perfect time to upgrade your lifestyle with global tech at a discounted cost.
As Ms. Pearl Parlada noted, this marks the dawn of a transformative era for our partnership,” TCL Retail Manager Mr. Jay R. Calubaquib concluded. “We are committed to introducing even greater technological innovations to the floors of Automatic Centre, ensuring our customers have access to the future of smart living. This launch is only the beginning; we have an exciting roadmap of developments in the coming days, so we invite everyone to stay tuned.
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