Focus on Japan with IPSUM JPX: First Ccountry Focused Marketing Event in the PH

September 03, 2019

The Philippine Markting Association (PMA) gives birth to their new flagship conference IPSUM. The conference is the first country focused marketing event in the Philippines.

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Left to Right – Victor Galzote , Director for Branding – Corporate Branding and Marketing – Okada Manila ; Ms Cielo Ortega – Reboredo, Vice President, Sales & Marketing, Hospitality & Entertainment; Mary Faith A. Abaño, CPM President, Philippine Marketing Association; Ms. Alpha Gracias C. Allanigui, CPM Director-in-Charge, IPSUM: JPX
Along with celebrating their 65th anniversary, PMA will break ground with “IPSUM JPX: Marketing Exchange Japan” on September 19, 2019 at OKADA Manila. PMA is bringing together the Top Minds Behind Japanese Global Brands.
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Why Japan for IPSUM JPX?


With Japan being one of the Philippines’ strongest economic partners, IPSUM JPX highlights the long-standing relationship between the two countries; not only in business, but also in the way Japan has influenced culture, food, and fashion. Before k-pop, there has always been anime, and our favorite Daiso/Hakkien stores which influenced and still influences our country today. Who better to learn about marketing and influencing strategies than with the Japanese, their culture and how they help it shape their leadership and innovations.

Attendees can look forward to experiential cross-cultural expositions, educational discussions on best practices and innovations, and an engaging series of marketing workshops and networking activities at IPSUM JPX. The one-day event will be further divided into three Tracks discussing Japan’s distinct Culture, Leadership, and Innovations.

JPX: Culture, Leadership and Innovation Speaker List


We have a lot to learn from Japan to be honest, as they have become successful in mixing their culture, using it to market not just a commodity but turn their belifs and lifestyle into a product. IPSUM JPX aims to show how Japan managed to marry the traditional and the modern to create a new identity, or a hot commodity. Get a chance to look closer at how Japan’s distinct customs and lifestyle practices have made globally recognized products and brands.

Culture Track will host such speakers as:

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Christine Dychiao, the First Certified Consultant of the KonMari Method in the Philippines; Takahiro Kimura, All Nippon Airways (ANA) Co. Ltd, Administration and Sales Manager; and Takashi Oya, Okada Hotel’s President.

Panel discussion for Japanese culture will be moderated by Cholo Mallillin, Event Marketing Head of Toycon PH.

Panelists for this segment will include Jerome Villanueva, the Founder of Voltes V Documentary; Dr. Blue Soon, an International Trainer on Pokemon-Go; and JJ Yulo, a Food Travel Organizer for Japan.

JPX: Leadership
A global leader in business, Japan offers a wealth of marketing and branding insights from their ways of doing business, best-in-class systems, and brand mantras that have made Japanese leadership a global force.
Leader Track Sspeakers will include: Kazuhiro Ozawa, President and CEO of Canon Marketing (Philippines) Inc.; Ann Christine Palisoc, President of Philippine Wacoal Corp.; and Masako Okamura, ASPAC - Dentsu Aegis Network Philippines’ Executive Creative Director.

Panel Ddiscussion for Japan Cult Brands and the leadership track will be with Onitsuka, represented by Christian Herradura, Co-Founder of the Onitsuka Tiger Shoe Club of the Philippines. This segment will be moderated by Carlo Ople, who is the Founder and Host of Unbox.ph, (yes, the dude you see on TUBE TV) and the Vice-President for Digital Strategy and Consumer Disruptive Business at PLDT/Smart.

JPX: Innovation

Forward-thinking and solution-oriented, the Japanese are pioneers in developing new methods and ideas. Zeroing in on this spirit of ingenuity and its role in creating revolutionary products, IPSUM JPX will feature innovative companies that have redefined the Filipino retail experience.
One of the brands guests can expect to hear from is Family Mart, represented by Henry Albert Fadullon, President of Philippine FamilyMart CVS.
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Gathering world-class experience, education, and engagement all in one place, IPSUM JPX highlights the best of Japan’s branding, cultural affiliations, and business mindset to the heart of Manila for a one-of-a-kind Marketing Exchange. “We are bringing great brands and great minds together for a creative exchange of ideas, best practices and innovations. The IPSUM JPX world stage will be bustling with energy, success stories and thought-provoking discussions,” says Jos Ortega, overall chairman of IPSUM JPX.

“Through IPSUM JPX, we realize our goal of creating a platform for Filipino Marketers to learn and exchange best practices from all over the world, so that, in turn, we can work together to further elevate the caliber of Filipino brands and entrepreneurship.” shares PMA President, Ms. Faith Abano.

Presented by the PMA, IPSUM JPX is a collaborative effort made possible by its partners: Salesforce, FamilyMart, Carlo Rossi, Casino Filipino, Maxicare, Okada Manila, Pagcor, and Rebisco Sandwich; Affiliates: Animo Magazine, Binary Digital Communications, Ex-link Events, Inspire Leadership Consultancy, Salt & Light Ventures, and TeamAsia; and Media Partners: Adobo Magazine, Business World, DOOH, DWIZ 882, 97.9 Home Radio, Manila Bulletin, My Inquirer, The Philippine Star, and United Neon Media Group.

Know more about the HOTTEST Country Focused conference and REGISTER here: http://philippinemarketing.org/events/ipsum


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