Experience Sassa Like Never Before: Grand Opening of their First Standalone Store in Festival Mall!

For years, my travels have always included packing my favorite Sassa swimsuits. The ones with puff-sleeve, in particular, has become a staple—stylish, comfortable, and perfect for those Instagram-worthy beach shots.

So, you can imagine my excitement when I was invited to Sassa's opening of its very first standalone store! This isn't just another store; it's a celebration of 21 years of Sassa, a vibrant space showcasing their entire lifestyle collection—from swimwear and activewear to intimate apparel.

Located on the Upper Ground Floor of Festival Mall's West Wing, the store is a game-changer. Upgrading from department store counters; this bright, modern space boasts bold blue accents, clean lighting, and organized displays designed for a relaxed and enjoyable shopping experience. With more space, enhanced privacy, and a wider selection than ever before, you can mix, match, and find your perfect style with ease.

For the first time, Sassa brings together all its core collections in one space—designed not just for shopping, but to create a closer, more meaningful connection with the women it was made for.

A Strategic Step Closer to Every Filipina

Recognizing the need to connect more closely with its growing community, Sassa opened its very first standalone store as a way to bring the brand experience directly to its customers—outside the usual department store setup.

“This store is more than just a physical space—it’s a statement of who we are and how far we’ve come,” shares Raiza Limpiada, Marketing & Ecommerce Manager of Sassa. “After more than two decades of being mainly found in department stores, we wanted to create a space that brings us closer to the Filipina—somewhere she can truly feel what Sassa is all about. We're not just a local brand anymore—we're becoming a true lifestyle partner.”

After a remarkably strong year of double-digit growth, Sassa is excited about what’s ahead with the opening of its Festival Mall store. The brand is aiming for a 40-50% boost in sales compared to its usual numbers. More importantly, it looks forward to seeing customers spend more time exploring the space, discovering new favorites, and enjoying a more personal shopping experience—all part of Sassa’s journey to grow and connect more deeply with Filipinas in the local fashion scene.

“Our goal is simple,” Raiza adds. “We want to build real relationships, make every visit memorable, and grow alongside our customers. This store is just the beginning.”

Unveiling the Latest Retail Experience 

 

To celebrate this milestone, Sassa hosted a grand opening event attended by brand executives and loyal fans. The festivities included a ribbon-cutting ceremony, store tours, and exclusive first-day offers—creating a memorable experience for early shoppers.

 

Guests enjoyed limited-time promos, gift-with-purchase deals, and a sneak peek at exclusive styles available only at the Festival Mall store—highlighting the brand’s move toward a more stylish,  personalized approach.

With more standalone locations planned, Sassa Festival Mall is just the start. As the brand grows alongside its community, it remains committed to helping every Filipina feel confident and stylish—wherever they go, whatever they do, and in every aspect of their lifestyle.Experience the Sassa difference for yourself—visit our new Festival Mall store today! Follow @sassa_ph on Instagram and @sassa.ph on Facebook and TikTok for updates..