Megastar Sharon Cuneta and Batang Quiapo actor Coco Martin join the Mega Prime Foods family

In the recently concluded 50th-year anniversary of Mega Prime Foods, Inc. (MPFI), Mega Milyonaryo, a special anniversary promo from MPFI that gives back to loyal customers, was launched during the event. Bringing more excitement to the Mega Milyonaryo promo was the Megastar herself, Sharon Cuneta. The well-loved icon is now the celebrity endorser of Mega Milyonaryo and Mega Sardines. She also lent her voice to “Pangako ng Mega,” the featured song in the company’s anniversary video, which was inspired by her iconic hit, Kahit Maputi na ang Buhok Ko.

Coco Martin, star of Ang Probinsyano and Batang Quiapo, was also announced as the face of Jimm’s Coffee. The brand was acquired by MPFI in 2024 as part of its strategic horizontal growth and marks the beginning of its efforts to pioneer wellness in the FMCG space.

MPFI President and CEO Michelle Tiu Lim-Chan shared her excitement about the newest members of the Mega family. “Sharon and Coco bring incredible energy and connection to our brands. They are beloved by Filipinos and truly reflect the values and spirit of Mega Prime Foods. With Sharon representing Mega Sardines and Coco for Jimm’s Coffee Mix, we see great potential to grow together and deepen our connection with communities as we celebrate our 50th year.”

50 Mega Years is more than just a milestone. It’s a heartfelt celebration of Mega Prime Foods Inc.’s journey, built on the trust and loyalty of Filipino families and communities. This anniversary is not only a reflection of the company’s achievements over the past five decades, but also a way of giving back—sharing the success with those who made it possible. With deep gratitude, Mega renews its commitment to providing fresh, high-quality products to every table, staying true to its promise of service, care, and excellence for generations to come.