James Reid makes K-Drama Mas Cool with Mountain Dew Ice latest campaign

A year ago, many of us found extra time to scroll on social media and increase our screen time than ever before. People even joined Tiktok to know what’s trending. I'm pretty sure it was because most of us did not need to commute to work or school.

But while we still enjoy fresh and entertaining content, some trends have become repetitive. And boring. 

That’s why Mountain Dew Ice – one of the freshest lemon-lime drinks in the country – decided to give the usual content we see online a surprising and refreshing twist.

Dew Ice launches its new campaign “Mas Cool ‘Pag May Dew Ice” through a series of online videos that ‘remixes’ three popular online content and make the situation instantly cooler when Dew Ice (and its top ambassador James Reid) hijacks the scene. First is that unfortunate nightmare where this student played a game while unmuted in his online class.

Second is the ultra-viral "me and my jowa" video that started a challenge that has garnered over 56 million views on TikTok as of this writing. 

The third video pays homage to the cliché (yet kilig) moments from our favorite K-dramas (keep an eye out for James Reid’s new look!).

Give this refreshing campaign a taste and maybe you’ll realize too, that everything is really Mas Cool ‘Pag May Ice – Mountain Dew Ice! Watch the videos here. For more details, visit Mountain Dew Philippines on Facebook and @mountaindewph on Instagram.