Here are Four Steps to Positive Beauty
Cruelty-free, or eco-friendly - we have all become more conscious with our purchases. This is because we know that these purchases impact more than us- it impacts our community too. We have come to support brands that align with our values and offer products that do more good than harm.
I am really happy cause companies and brands have been shifting to adopt the same level of
responsibility when it comes to the products they offer. As well as the messages they send to their audiences.
These all amount to real actions that bring positive change. To do more good, not just less harm, for people and the planet.
Unilever, one of the leading global corporations, recognizes their role in doing just that and in recent
years, has been reinforcing positive action across its brands. In the Philippines, Unilever's Beauty
and Personal Care Category, home to beloved brands like Cream Silk, Pond’s, Lifebuoy, Closeup and Love Beauty and Planet, to name a few, unveils its renewed purpose called Yes to Positive Beauty.
“Our new thrust, Yes to Positive Beauty, is a movement not just for us, but for all Filipinos to champion a new era of beauty and personal care that’s inclusive, equitable and sustainable,” says Dorothy Dee- Ching, Unilever Philippines’ Vice President for Beauty and Personal Care.
Four Steps to Positive Beauty
As the beginning of their commitment towards doing more good, Unilever Philippines identifies four key pillars of purpose:
Yes to health and wellbeing
After a year that has heightened the importance of health and hygiene, Unilever commits to making
hygiene more accessible and affordable for all Filipino families. Partnering with the Philippine Public Health Association, Unilever, through its trusted brands Lifebuoy and Closeup, launched the Hygiene
101 Campaign, a digital information drive equipping Filipinos with 101 hygiene practices living by.
Yes to equal opportunities
Pushing forward the agenda on gender equity, Unilever makes a conscientious effort to provideopportunities for Filipinos across the country. Starting in 2020, Unilever partnered with Mano Amiga and Shopee to create a grant for up to 25 microentrepreneurs to start or restart their business. The grant
included not just monetary funding, but also access to training programs for skills needed to sustain
their enterprise, and the Shopee marketplace to give life to their business online.
Another partnership piloted in 2020, Cream Silk has teamed up with Edukasyon.ph, the largest
education technology platform in the country, to provide Filipinas with the tools they need to be ready for the next opportunity.
This 2021, they launched the #ConditionedForGreater Online Academy, a
series of free one-hour certificate courses aligned with skills needed to land a new job, even during a
recession.
Yes to beauty inclusivity
As one of the top advertisers in the country, Unilever also recognizes how its brands can do their part in
shifting beauty standards to combat discrimination and championing inclusion not just in their
communications but also across all efforts. The company’s flagbearer for all kinds of beauty, Dove has
continued to create safe spaces for all Filipinos to embrace their unique beauty. This year, Pond’s is
shifting its products and campaigns to veer away from whitening, empowering Filipinas to love and care for their skin.
Yes to sustainability
In order to reduce their environmental impact and reinforce its commitment towards more sustainablepractices, Unilever has taken key steps across its personal care brands to use less or better plastic.
Unilever says yes to sustainability by saying no to bubble wrap and replacing it with sustainable eco- wrap for purchases from E-commerce platform Shopee. The company is taking this small step as they continue working with partners to optimize their packaging and further reduce plastic use.
Saying Yes to Positive Beauty
Inviting everyone to join them in their renewed commitment, Unilever is kicking off their Yes to Positive Beauty Sale this May 17-19, 2021 with Shopee! Apart from saying yes to exciting deals and discounts from your favorite brands, like Dove, TRESemme, Cream Silk, Pond’s, St. Ives, Love Beauty and Planet, and more, you’ll be saying yes to sustainability, as Unilever will be rolling out its sustainable eco-wrap packaging for orders with five items and above.
You’ll also be saying yes to equal opportunities and supporting small businesses through Mano Amiga,
an organization that creates education and development initiatives to uplift communities in need. With
the proceeds from the sale, Mano Amiga will be continuing its program granting microentrepreneurs
access to the necessary funds and training courses to help them start, sustain or scale their businesses.
Shoppers can also look forward to the following special deals and freebies during the three-day sale:
- Additional 15% off when you use the code POSITIVEBEAUTY and many more vouchers throughout the weekend
- Flash sales, with deals as low as Php 29
- Free stickers with every purchase
- First 500 orders with min. spend Php 1,499 get a limited edition tote bag (see below)
- First 400 orders with min. spend Php 1,999 get a limited edition bucket hat
- A portion of the proceeds will help support small businesses in partnership with Mano Amiga.
- Check out the Positive Beauty Community Sale happening on May 18 featuring the small businesses they supported last year.
Join Unilever in saying Yes to Positive Beauty this May 17-19 on Shopee, and say yes to a new era of beauty. Add to cart and check out on May 17, 12-2am.
For more information on Unilever’s Yes to Positive Beauty commitment visit
https://www.beautyhub.ph/fitness-well-being/positive-beauty-and-personal-care
Check out our offers at the Unilever Beauty Official Store: https://shopee.ph/unilever_personalcare and
the Positive Beauty Sale on May 17-19: https://shopee.ph/m/unilever-super-brand-day
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