PRU Life UK Welcomes Ben & Ben to their Family with PRUHealth FamLove

Last weekend was a fun-filled family day event held at The Island in Bonifacio Global City, Taguig. Pru Life UK officially introduced Ben&Ben as its new brand ambassador to help more Filipino families get the most out of life. 

The day started with arts and crafts, as the kiddos were able to paint with Sip and Goh and eat tasty treats before the big Ben&Ben concert.

Ben&Ben lead singers, brothers Miguel and Paolo Guico

Ben&Ben shared their thoughts on love languages and how they show their love for family and friends, and how they drew the inspiration for their new song "Paninindigan Kita." The band's lead singers, brothers Miguel and Paolo Guico, shared that they had always pictured themselves working with an insurance company that places a high emphasis on providing for one's family. This essentially is what made them have a great collaboration with Pru Life Uk. 

PRUHealth FamLove and Ben&Ben

Testament to this is the insurer’s recently announced product called PRUHealth FamLove, a first-of-its-kind yearly renewable life insurance and critical illness plan that protects up to four family members under one policy. Under this plan, family members also include same-sex or common-law partners, parents, and adoptive children. 

The title "Paninindigan Kita", according to keyboardist Pat Lasaten, refers to giving someone your all. She even playfully said "Bagong love language na kasi 'yung phrase na 'Ikaw ang beneficiary ko.'"

The event is Ben&Ben’s first public performance as Pru Life UK’s ally to help Filipino families of different types and sizes get the most out of their lives through PRUHealth FamLove, and its unique and game changing features. 

PRUHealth FamLove is designed for customers to share their critical illness protection coverage with different types of family members, including single parents, cohabiting partners, LGBTQ+ partners, and adoptive family members. 

family waiting for Ben&Ben to get on stage despite the rain <3

The product is also the first in the country as it provides coverage should any major organs require surgery, without the need to remember the long list of critical illnesses. I wish we had this during the pandemic when we had a major health problem that needed surgery.

This is a new generation of solutions designed to provide customers with simple, flexible and future-proof protection benefits against unknown diseases. It also provides long-term coverage until age 85.

The top-rating Original Pilipino Music band serenaded the crowd with more of its top hits too, like  Kathang Isip and Pagtingin. This is a perfect example of both traditional and progressive Filipino families who are doing great things together, recognizing their differences and celebrating diversity and inclusivity.

“Like many Filipino families, Ben&Ben is diverse, inclusive, and warmhearted. They resonate with the strong family ties that Filipinos are known for representing both the traditional and modern Filipino families. We are delighted to welcome Ben&Ben into our Pru Life UK family as our new brand ambassador and ally in helping more Filipino families get the most of life,” said Pru Life UK General Manager and Chief Commercial Officer Gilbert Simpao.

In celebration of family diversity and championing individuality, Pru Life UK launched Famvatar, a unique digital experience that lets anyone create a personalized group avatar starring one’s family. Users can then use their unique, fun-filled chat stickers in group chats and more. 

To make a Famvatar and know more about Pru Life UK’s PRUHealth FamLove, please visit

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