All Systems GO for TOYCON POP LIFE CELEBRATION 2025

June rains come in with a torrent of fresh, new collectibles, childhood dreams, and the thrill of fandoms colliding. TOYCON PH, the country’s biggest celebration of pop culture, is back and bigger than ever! Now on its 22nd year (can you believe it?), they're leaning into the spirit of celebration with MINDstyle’s POP LIFE Festival, uniting generations of toy lovers, collectors, and curious newcomers alike. 

This year’s edition doesn’t just bring nostalgia—it’s expanding the universe! From trading card game enthusiasts to cosplay kings and queens, even battle gamers—we’re all coming together under one giant geeky roof. And with over 400 exhibitors and vendors lined up, trust me: your inner collector is in for a treat.

TOYCON PH is the place to catch exciting firsts—like the Philippine launch of MINDstyle’s Collectormates and ThrillJoy, plus new releases from Infinite Brands, including Minix, CaDa, and Rastar. Fan-favorite giants like LEGO, Bandai, Banpresto, and Tamashii Nations are also in the mix. And of course, it wouldn’t be TOYCON without exclusive collectibles—this year, keep an eye out for limited drops from Quiccs, Collectormates, ThrillJoy, and a must-have VOLTES V event exclusive.

And for the first time ever, TOYCON is teaming up with the NBA to bring official merch and apparel to sports collectors and fans alike!

Of course, it wouldn’t be TOYCON without a show-stopping lineup of performances and celebrity appearances. TOYCONCert is making a grand return, bringing high-energy musical acts from both local and international artists—think Starmarie, Miura Ayme with Miko, Pastel Mix, and more. And while the stage lights up, the competitions heat up too! From the iconic CosKon cosplay showdown to the debut of the International Art Toy Design Competition (with the winning design produced by MINDstyle, no less!), there’s no shortage of action this year.

As always, TOYCON is rolling out the red carpet for some legendary guests. TokuSpirits is back with a bang—welcoming Ryota Ozawa and Yui Koike from Kaizoku Sentai Gokaiger, along with top-tier Japanese voice actors like Miyuki Ueda, Rica Matsumoto (Ash Ketchum!), and newly announced guest Yuriko Yamaguchi—yes, Nico Robin herself! And if you're a One Piece fan, you're in for a treat: for the first time ever, the full Tagalog voice cast of the Straw Hat Pirates will be there for an exclusive panel and meet-and-greet. Talk about a dream come true!

 

 

But that’s just scratching the surface. From over 100+ artists at Artist Alley, a brand-new TCG Alley with 60+ vendors, to contesets for old-school LAN games (hello Starcraft and DoTA 1), there’s something here for every kind of fan. And yes, the hunt for this year’s Pinoy Pop Culture Icon Awardee is on—will you be there to witness the reveal? With all this and more, it’s safe to say: this is the pop culture event of the year.

TOYCON POP LIFE Celebration 2025 happens on June 13–15, 2025 at the SMX Convention Center Manila, Mall of Asia Complex, Pasay City. Mark your calendars, ready your fandom fits, and say it with me: TOYCON NA!
For full details, head to www.toyconph.com.