Sharper Together: Marking Growth and Partnership with Innovative Sales Events in the Philippines

Since 1982, Sharp has been part of many households, and this event was like stepping into a journey that’s been built on innovation, trust, and a strong connection with Filipino consumers. I recently had the chance to experience Sharp Philippines in a whole new light— with their “Sharper Together” Media Conference and Dealers Appreciation Night, and it was more than just discovering appliances. 

Listening to Mr. Kazuo Kito, President and General Manager of Sharp Philippines, speak about the company’s history and values gives you a deeper appreciation for the brand. He mentioned that “As we reflect on our journey, we recognize that our success is not just a result of our innovative products, but also the strong partnerships we have built with our dealers and the trust we have earned from our customers. Together, we have grown sharper.”

The highlight of Sharper Together is Sharp Philippines commitment to delivering unique buying experiences for customers in the Philippines.

Sharp Philippine's goal as per Ms. Amor Golifardo Marketing Sr. Manager at Sharp Philippines was to create a personalized shopping experience that resonates with their customers. "We are dedicated to serving our customers in a humble and meaningful way," said Ms. Amor . "By bringing our products directly to them, we not only showcase our latest innovations but also foster a deeper connection with our customer." As part of this initiative, Sharp is hosting a series of exhibits nationwide, designed to bring the products closer to our valued customers. These weren’t your ordinary product displays—they were thoughtfully designed experiences that allowed customers like me to engage with their innovations on a personal level. 

There were seven booths all in all, each with their fun games and twist to let customers experience Sharp's products better. The KOTEN exhibit is rooted in Japanese tradition and offered a more intimate way to interact with Sharp's lineup. I got to learn about their products through curated displays focused on seasonal needs and smart living. It made me realize how much thought goes into every product they release. 

The J-TECH Festival or Japan Technology Festival, was another eye-opener. It showcased their Japanese inverter technology, with money saving and energy-saving appliances like refrigerators, air conditioners, washing machines, and air purifiers. As someone who tries to be more energy-efficient at home, I was impressed by how these appliances strike the perfect balance between function and sustainability. 

Then came the KUUKI Festival—which, fittingly, means "air" in Japanese. With summer heat and humidity becoming unbearable, this was a timely introduction to Sharp's Plasmacluster air purifiers and other cooling appliances.  The Kuuki Festival is your go-to destination for innovative air solutions. I walked away feeling like I’d found the perfect setup for a cleaner, healthier home environment. 

Now, if you’re someone who enjoys music as much as I do, the OTO Festival is something you’d love. It was a celebration of Sharp’s diverse range of audio products, as derived from the word Oto, meaning sound. And yes, their karaoke features were a standout—but what really amazed me was the sound quality and portability of their speakers. Whether it’s for family gatherings, parties, or just vibing alone at home, Sharp’s audio lineup truly caters to Filipino music lovers. 

The AQUOS Matsuri is an exciting exhibition of Sharp's LED TV innovations. I had the chance to see their XLED TVs up close, and the picture quality was stunning—rich colors, crisp details, and seamless gaming features. As someone who enjoys movie nights and the occasional gaming session, this was one area I didn’t expect to be so captivated by. 

And LABADABADAY  booth also caught my eye, as it had a more interactive approach, with a variety of engaging activities, including cooking demonstrations and karaoke sessions, creating a fun and interactive atmosphere for all attendees. Furthermore, the event will serve as an educational platform, equipping dealers with valuable insights and strategies to effectively to promote fully automatic washing machines in their stores.

It felt more like a lifestyle event than a product promo, and that’s what made it so memorable. 

What left a lasting impression on me, though, was Sharp’s commitment to customer care. 

They’re taking their After-Sales Service to the next level with a soft launch in the third quarter of this year, followed by a full launch in the final quarter for their upcoming VIP Program offering perks like up to 20% discounts on parts and labor, free check-ups, priority servicing, and discounted cleaning services for air conditioners and purifiers. 

They’re also launching an E-Service platform, making it easy to register products and receive real-time updates—something that adds real value in our fast-paced world. This includes an online warranty service provider wherein customers will have a real time service update, an automation system and product registration database that will all lead to a quick response service. 

Communication is improved also thru their toll-free customer care line at 1-800-1-888-4952, available Monday to Saturday from 8 AM to 6 PM. Plus, the Sharp Philippines Messenger service is available 24/7 to address your messages and concerns.

Sharp’s dedication to creating personalized, meaningful experiences really shines through in everything they do. Their Japanese-inspired approach to customer engagement—listening, learning, and adapting—makes them stand out in today’s competitive market. 

It’s not just about appliances. It’s about relationships. It’s about showing up for customers in ways that matter. 

If you get a chance to attend one of their events or explore their latest innovations, I highly recommend it. You can find more about their upcoming activities and offerings at https://ph.sharp. Trust me—it’s an experience worth having.