Country Bankers Celebrates more than Five Decades of Service to Filipinos with 4Ps Insurance

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54 Years of service and three generations later, Country Bankers Philippines upholds their commitment to providing simple and affordable insurance for filipino families.

What makes them relevant even today?The way that Country Bankers Philippines made insurance easy and simple. By offering basic insurance products without any fuss and by providing what is due for their customers in a really easy way, which was previously unavailable to the people before.

Basic Insurance Products with no Fuss


The company was established by founding president Sir Jose E. Desiderio last March 28, 1965. Today, the Desiderio family’s third-generation members continue to uphold this legacy of being known as a company with a heart. They give accessible insurance to low-income Filipinos with Country Bankers Insurance Group senior vice president and general manager Geraldine Desiderio-Garcia at the helm.

“We have made insurance very simple. While we offer basic insurance products, we try to be as relevant as possible to the market we serve,” says Garcia.

Ms Geraldine Garcia at the center, with CBIG Family

Get Insured for less than 500 Pesos with Country Bankers

While Country Bankers already offers insurance that costs less than 500 Pesos annually before, they also recently launched their 4Ps Kalinga program which has an annual amount of 150 Pesos.

This is perfect for our fellow people in the rural areas, or even those who are suffering in poverty as you can easily get insured without having to spend up to thousands of pesos. In case of death like what happened to my lolo, your family won't need to gather up a lot of funds just to pay for the remaining bills, or start from scratch. Why? Because you are insured
  • Classic Benefit Plan: offering insurance protection up to age 96 and is payable in a three-, five-, seven-, or ten-year period. 
  • Alalay sa Buhay (ASB): provides renewable one-year insurance to individuals 13-70 years old for only Php 365, with natural and accidental death benefits. 
  • CB Kalinga 4Ps Program: provides a wide range of benefits for an annual amount of
    • Here are the list of reimbursements you can get with your 150 pesos:
    • Death (P5,000)
    • Accidental Death and Permanent Disability (P15,000)
    • Accidental Medical/Reimbursement (P2,000 max.)
    • Daily Confinement (P200/day max. of 30 days)
    • Instant Abuloy (P500)
    • Fire and/or Lightning Assistance (P3,000)
  • An option for a six-month coverage for the principal insurer is also available at P75. 
  • Family Packages are also available for an annual fee of only P250 
    • Principal would have his/her Spouse and a maximum of 3 children enjoy insurance benefits.
    • A Principal’s Spouse could avail of:
      •  Death Benefit (P5,000)
      • Accidental Death and Permanent Disability (P15,000)
      • Daily Confinement Benefit (P200/day)
      • Instant Abuloy (P500) 
    • while his/her children (max of 3) would avail:
      •  Death Benefit (P1,000),
      • Accidental Death and Permanent Disability (P2,000)
      • Instant Abuloy (P250).
  • Six-month coverage for Family Packages are also available at P125 premium.

Insurance that works for the Rural Filipino People

“Through the years we have proven to be reliable insurers by reaching out to our target market and giving them insurance that works for them,” says Atty. Romeo G. Velasquez, president of CBIG. Today, CBIG continues to develop a wide array of insurance plans that are not only practical and relevant, but also provide the necessary support for plan holders in times of need.

As CBLIC continues to evolve as a company, it stays true to its core values - sincere, dependable service to farmers, fishermen, small and medium business owners, employees, and teachers, mostly from rural areas. CBIG remains a reliable ally to Filipinos seeking security for themselves and their families, though its life and nonlife products.

For inquiries please visit us at Country Bankers Centre, 648 T.M. Kalaw, Manila or call us at tel. nos. 523-8611 for life insurance and 524-0621 for nonlife insurance.

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